The Red Jumpsuit Apparatus – Don’t You Fake It
Virgin Records (2006)
by Josh Edds
How many times can a formula for commercial success be repeated before the public is fed up with the redundancy? It is a question that lingers interminably pending a listening of The Red Jumpsuit Apparatus’ new CD entitled, Don’t You Fake It.
The pop-punk/screamo debut, Don’t You Fake It, was released July 18th by Virgin records. The Red Jumpsuit Apparatus plies nothing inchoative with their first release; though graciously offering a polished formula of screamo fused with pop-punk and metal. Following the beaten path of bands such as Atreyu and 18 Visions, The Red Jumpsuit Apparatus share with the audience their manifestly cliché emotional lyrics, annoyingly-squawking/shrieking lyrics and even some pseudo-original guitar riffs thrown in for good measure. In essence, the fellows of Red Jumpsuit just want to elucidate to their listeners the pain of abuse, the torture of breaking up and the agony of changing ones’ personality for people. Unfortunately for them, it has all been done before; over and over again.
Despite their prototypical, radio-befitting music, I credit the band with their promotional skills. The boys and their apparatus’ have played on the same bill as heavy-hitters Every Time I Die, Thursday and AFI (to name a few) very early-on in their career. Their songs have also been featured throughout the media industry; “Face Down,” the single off of Don’t You Fake It, will be featured on the soundtrack for Lion Gate Film’s Employee of the Month. “In Fate’s Hands,” another hit off of their CD, will be featured on the soundtrack for Madden NFL 2007, a highly-anticipated release for video game connoisseurs. Yes, it is true that The Red Jumpsuit Apparatus is on the rise; but for how long is the question. For now, the boys of Red Jumpsuit are part of the fight most bands struggle with nowadays, the clone war. If your musical palette desires a taste of prominently-displayed emotional lyrics and pseudo-rock-and-roll attitude, by all means check out “Don’t You Fake It.” However, if your musical appetency desires organic and de facto neoteric material, save yourself the time and money.